Copywriter Jobs London


Direct Line Group is the umbrella for a range of household name brands, including Direct Line, Churchill, Green Flag and Privilege. We have a broad range of products, from motor and home insurance to breakdown and landlord cover.

What you’ll be doing:

We’re looking for a copywriter to join our growing Experience Design team. We believe in connecting people to brands through brilliant experiences, and strive to represent the customer in every conversation, and every decision. You’ll join a team of copywriters and other creatives, focused on building and optimising customer journeys for our range of brands and products at Direct Line Group.

What you’ll need:

We’re looking for a copywriter who can take the initiative when it comes to doing what’s best for the customer. This means listening to what customers have to say, and using research and data to solve complex problems. As well as a proven track record in UX, it would be great if you can also bring some experience of SEO and long-form writing.

How to apply: When submitting your application and CV, please provide some examples of your work.

Ways of working

We recognise the importance of flexibility, not only in our personal lives but also in the way we work. Our mixed model of working offers a ‘best of both worlds’ approach, combining the best parts of home and office-working, offering flexibility for everyone.

When you do come into the office, there are exciting workspaces and zones you can use, depending on the type of work you are doing. At our new head office in London Bridge, you’ll have access to our modern user testing lab.

How much you’ll be in the office depends on your role, and we’ll consider the flexible working options that work best for you.

Read about our flexible working approach.


We recognise we wouldn’t be where we are today without our colleagues, that’s why we offer excellent benefits designed to suit your lifestyle:

  • 9% employer contributed pension which you can take as a cash benefit, or split however you’d like!
  • 50% off Direct Line home, motor, and/or pet insurance
  • Free travel insurance and Green Flag breakdown cover
  • Eligibility to participate in our annual incentive performance bonus scheme (upto 10%)
  • Additional optional Health and Dental insurance
  • You begin with 25 days of holiday entitlement (this is separate from the bank holidays).
  • EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way
  • Buy-as-you-earn share scheme
  • Employee discounts and cashback on everyday purchases
  • Plus many more

Being yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We’re delighted to feature as one of the UK’s Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

We know you’re more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.

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