Universal Robina Corporation
Assistant Brand Manager
Job Details
Hiring Organization | Universal Robina Corporation |
Post Name | Assistant Brand Manager |
Qualification | Bachelor’s Degree |
Industry | Private |
Employment Type | Full Time |
Work Hours | 8 Hours |
Salary | PHP 55000 To PHP 60000 Per Month |
Location | Quezon City, Philippines 1008 |
Job Description
Universal Robina Corporation is looking for an Assistant Brand Manager. The Assistant Brand Managermanages the implementation of marketing strategies for the brand/s handled by analyzing trends, conducting research planning, and recommending marketing plans with the objective of raising brand awareness and increasing the market share of the product/s. He/ she shall be involved in the A&P activities of the brand/s handled.
What are the Roles and Responsibilities?
- Insights: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer’s shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
- Brand/Product Positioning: Ability to evaluate concepts, processes, and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
- Innovation: Ability to think “outside the box” using insights derived from consumer shopper and usage habits and from a thorough understanding of the product’s manufacturing process, composition, and specifications; as well as to manage the product development/improvement process for the purpose of developing new products or a new way of doing things.
- Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand’s communication strategy.
- Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess the brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.
What are the Qualifications?
- Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising, or equivalent.
- Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insighting.
COMPANY OVERVIEW
Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. We’ve built three strong regional brands over the years— Jack ‘n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee.
These brands are becoming popular across the ASEAN region. We also have premium brands from SBA through their snack foods segments such as Thins, Cheezels, CC’s, Kettle and Natural Chip, Co., and Griffin’s through their high-quality sweet biscuits and wide range of healthy wrapped snacks called Nice and Natural. URC’s key to success has been attributed to building strong brands, a robust product innovation pipeline, and world-class manufacturing and supply chain capabilities.
OUR PROMISE
- We offer multi-industry and International exposure. URC is the major player in various food, agricultural and industrial sectors with a powerful presence throughout the ASEAN Regions.
- We advocate a culture of success. URC empowers its people to become holistic individuals and socially responsible leaders.
- We are committed to promoting learning and development. URC provides exciting experiences for its people to maximize their potential and hone their talents. We bring out the best in our people and offer them a rewarding career.
OUR CORE PURPOSE
Delight everyone with good food choices.
OUR VALUES
- Put people first. We care, cultivate trust, and listen without judgment
- Own it. We take the initiative to unlock opportunities.
- Dare to do. We champion experimentation and incubate new ideas.
- Move forward fast. We see the big picture and learn along the way.
OUR AMBITION
We are a sustainable global enterprise of world-class talent. Giving everyone access to high-quality planet-friendly products. Enhancing the lives of our employees, customers, consumers, and communities.
WHY JOIN US?
- Permanent Hybrid Set-up (for Head Office vacancies)
- Allowances (i.e. Rice Subsidy, Christmas, Medicine, and Uniform)
- Group Life Insurance
- Health Insurance Plan
- Annual Physical Examination
- Annual Vacation and Sick Leaves, with Leave Conversion for Unused Leaves
- Emergency, Bereavement, and Nuptial Leave
- Salary Increase
- Learning & Growth (Training)
- Employee Engagement Activities
- Health & Wellness Programs
- Sponsored Company Events and Activities
- Free Parking
- Special Employee Discounts on Gokongwei Group of Companies
- Local and International Exposure and Opportunities
To apply for this job please visit www.linkedin.com.