Marketing Jobs Ottawa

Digital Marketing Specialist

Job Details

Job Description

A Little Bit About The Role

ORBCOMM Ottawa currently has an opening for a Digital Marketing Specialist. The successful incumbent will be joining the global Marketing group and will be responsible for building and executing email campaigns for domestic and international markets, supporting lead generation, and assisting with social media planning and scheduling. The ideal candidate thrives in a dynamic and fast-paced environment, works well independently, and takes initiative. Strong communication and interpersonal skills are a must as this role will work closely with members of the marketing team and other departments.

Reporting to the Director of Digital Marketing, the Digital Marketing Specialist will assist in the planning, development, and execution of email campaigns with the goal of moving prospects through the sales funnel and supporting marketing operations with lead qualification and assignment. The role will also work closely with the content team to support the company’s social media efforts to help increase followers and engagement.

This is a full-time, permanent position.

Key Responsibilities

• Work with team members to execute email campaigns to support larger initiatives
• Take responsibility for all relative email marketing metrics, such as open rates, click-through rates, etc., and make recommendations to improve these metrics
• Collaborate and take direction from our content manager on promoting our social media channels
• Work closely with our marketing operations manager and marketing agency to ensure campaigns are set up correctly
• Create leads for our sales team from database leads by sending timely, personalized, and compelling content
• Help generate leads for sales reps and perform ongoing lead assignment/management, interfacing directly with the Sales team.
• Create send lists based on data available in our database
• Create landing pages to support email campaigns
• Create automation rules to trigger value changes or create lists of prospects
• Create automated nurture programs to move prospects through the buyer journey
• Ensure email marketing compliance with GDPR, CASL, and CCPA
• Ensure the correct tagging of links for reporting
• Minor manual lead data hygiene
• Work towards and maintain Pardot certification

Skills

• Excellent communication skills, both written and spoken in English required
• Between 1 to 3 years of experience in email marketing
• Experience with writing concise email content
• Experience with Hootsuite
• Knowledge of HTML and CSS
• Pardot experience is ideal but not necessary
• Salesforce experience is ideal but not necessary
• The Unbounce landing page experience is ideal but not necessary
• Outreach sales enablement experience is ideal but not necessary