Web Hosting Job in Canada

Marketing and Community Engagement Lead

Job Details

Job Description

We are a well-established IT company based in Downtown Vancouver. We have been serving our clients and individuals building their online presence for over 20 years. We have an opening for a Marketing and Community Engagement Lead position to cover for a Maternity leave (Contract).

The ideal candidate will have a solid understanding of digital marketing, website development, SEO/SEM, social media tools and applications, digital collateral, and online advertising. Besides having a fun, professional, and rewarding workplace, we offer our employees work/life balance.

A marketing and community engagement lead will be responsible for:

• Overseeing a small team
• Planning all web, SEO/SEM, marketing database, emails, social media, & campaigns
• Developing and designing layouts of communications such as presentations, newsletters, event support materials and advertising materials
• Coordinating logistics and marketing collateral for conferences and trade shows
• Generating, editing, and publishing engaging content to blogs, press releases, social media, and websites to attract traffic
• Managing and designing marketing promotions and campaigns to develop brand awareness
• Evaluating customer research, market conditions, competitors’ data, and emerging technologies to launch new products
• Collaborating with the development team to ensure SEO best practices are implemented on newly developed products and services
• Recommending changes to website content, linking, and other factors to improve customer experience and ensure brand consistency
• Overseeing social media accounts, press releases, and blogs
• Monitoring brand reputation through social media and google analytics
• Designing social media strategy to align with the company goals
• Staying current with new technologies and trends in social media, design tools, and applications

To be successful in this role, you must have:

• Excellent problem-solving, creative thinking, analytical, and organizational skills
• Strong written and verbal communication skills
• Strong networking skills and relationship-building ability
• Able to prioritize and work within a limited budget

Requirements

• A degree in marketing, communications, or a similar field preferred
• 2+ years of experience overseeing a Marketing Department
• Experience in digital marketing, online promotions, and campaigns
• Experience utilizing Google Analytics, social analytics, and social media channels
• Experience in project management
• Knowledge of content marketing principles and SEO/SEM