Brand Manager Job Vacancy


Brand Manager | Food

About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.


We are looking for a Brand Manager to delight target consumers, build brand portfolios, and generate strong brand building results.

  • Responsible for expanding GMG FMCG business. This includes launching new brand opportunities, growing brand performance and brand equity and share by activating distinctive consumer insights
  • Accountable for knowing the brand’s consumer deeply in order to create engaging brand experiences
  • Lead a brand’s consumer launch strategy, planning and oversees execution of an end to end launch strategy
  • Defines a brand’s innovation and renovation strategy and delivers profitable long-term growth in collaboration with sales, operations, product development and finance
  • Responsible for the brand’s annual plan consistent with the 3-year plan including alignment and articulation of brand’s strategies and tactics to deliver annual and long-term objectives.


  • Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer
  • Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications and innovation
  • Identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation.
  • Identify and address knowledge gaps in consumer, brand, product, business and marketplace in order to build a learning plan Consumer Communication
  • Develop a creative territory that brings the brand to life and enables effective consumer communication
  • Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive

Consumer Communication

  • Develop a creative territory that brings the brand to life and enables effective consumer communication
  • Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive

Innovation & Renovation

  • Within the context of the business strategy, identify the brand’s unique approach and the consumer benefits it delivers in order to define it’s the brand’s innovation strategy
  • Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships
  • In collaboration with cross-functional and external experts, generate innovation ideas then select winning opportunities to pursue for brand innovation and renovation.
  • Lead commercialization and build business plan for new product opportunities in collaboration with sales, operations, product development and finance.


  • Develop and sell-in an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand
  • Use ongoing analysis and other methodologies/tactics to mobilize “real time” adaptations to brand plans
  • Create the annual communications plan including recommended touchpoint plan activation/implementation plan, stewardship and measurement
  • Support a 3-year consumer centric brand plan to drive and/or sustain long-term brand health including equity, awareness and engagement

Talent Management

  • Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets
  • Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
  • Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives
  • Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity


  • Experience partnering with cross-functional teams and or agency partners is required
  • Minimum of 5 years previous experience in marketing required.
  • Experience leading marketing communication projects including digital and media strategies is required.
  • Experience developing strategic plans, such as communication campaigns or commercialization strategies is
  • Experience leveraging data and trends to generate insights to understand consumer behavior is required
  • Experience in Consumer Packaged Goods Industry (CPG) is preferred
  • Strong work ethic and positive attitude
  • Flexible to evolving responsibilities in a fast-growing company

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